 The holidays are one of the best opportunities to research your girlfriend’s jewelry taste. It’s a time we check in with the most important and influential people in our lives. Women will think very deeply about how they will represent themselves at holiday functions. Just like Veuve Cliquot, the holidays are when girls wear “the good stuff.” She may wear feathered hoops to the beach, but keep an eye out for the jewelry she wears at Thanksgiving dinner with your family or toasting to a New Year at your office party. Does she go for classic and understated? Edgy and experimental? Light, delicate and feminine? Artsy?
Helpful hint: Take notes on your phone, or better yet, try to get a good picture. This will help you remember details later, especially if you had a few too many glasses of holiday cheer. If you need help analyzing your photos you are welcome to send us a copy. We will be happy to take a look, ask some questions and point you in a direction. Jewelry may be the paramount personal adornment to express her style. This is an excellent time to learn about her preferences for important jewelry.
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You may not know this, but the holidays are the peak season for engagement ring purchases. Maybe it’s the Christmas bonus, maybe it’s looking around at a table of loved ones over a festive dinner, maybe it’s the champagne. Whatever the reason, in the winter a young man’s fancy turns to diamonds.
So what does this mean for you, the wide-eyed chap clutching his credit card in front of the jewelry store? It means that you are buying a ring, a symbol of hope and love and commitment and romance… in the middle of the busiest time of frenzied consumerism all year. Great. As you can imagine, the odds are pretty low that the jewelry store will put the emotional significance of your purchase above their need to beat last year’s sales numbers for that week. Educate yourself before you walk up to the diamond display case. That can be a tall order in this age of information overload, especially when you are navigating a field with far more advertising than fact, but start with the basics. |
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