"People 'want to feel like they've come away with something bigger,' says Danielle Mainas Etra, who founded Little Bird Told You five years ago. They 'want something off the beaten track...'
So, have the legacy jewelers lost their luster? What kind of legacy should instrusty leaders be leaving to the next generation of jewelers? Here at LITTLE BIRD we are excited to see what 2018 holds for the jewelry industry. Change is always afoot! Read the rest of this fantastic article in AdAge: http://adage.com/article/cmo-strategy/shine-brighter-legacy-jewelers-lost-luster/311649/
This is a little series of blogs where some of our favorite engagement ring designers tell us how they imagined and then created their own engagement rings. Here for our second entry in the already critically acclaimed series "My Engagement Ring Story", a favorite of both the Giants baseball team and yours truly, our fave jeweler, everybody put your hands together for NICK ENGEL!
So, round here at LITTLE BIRD we suh-eriously heart Nick Engel & Co. He is an incredible jeweler who hand fabricates engagement rings for many of our clients from S C R A T C H. I mean. He's kind of a big deal. Spoiler alert: Best Ring Ever Award goes to Nick for Ali's stunning bespoke emerald cut diamond engagement ring. Without further ado, let's learn how Nick Engel went.........
What are the stats?
2.09ct Post Consumer Emerald Cut Center Stone Flanked by half carat baguette diamonds set in 18K Rose “Ali” Gold which I self alloyed.
How did you come up with the concept?
I started off creating a couple of rings that were more traditionally my style but none of them were just right. My team kept reminding me that this ring had to be exceptional and different from my other pieces. I honestly began playing around with fabrication and ended up with the final design after countless hours of filing and altering it until I was happy.
Did you work on it with your partner? How was that?
I actually did not. We created each others bands (which was awesome!) but I wanted to fabricate her entire ring while keeping it a surprise. I was lucky to have insider information from her best friend who took her ring shopping.
Did you always know what you wanted to design?
I had no idea...I really needed the process to dictate the final design.
What’s your favorite detail or part of the ring?
Setting the sidestones upside down and making the basket float were the two elements that really made the ring feel badass to me.
Did you go over budget?
I didn’t have a budget in mind so not really but I definitely went over what I thought I would make it for.
If your ring was worn by a mythical character, who would that character be? Does it have a special power?
Pegasus! Sparkly, brilliant, and capable of magically making your goals a reality. It’s special power is foresight... it predicts a pretty amazing future!
Is there advice you usually give clients that you didn’t take yourself?
If I told you I’d have to kill you...
A Chronological Account