"People 'want to feel like they've come away with something bigger,' says Danielle Mainas Etra, who founded Little Bird Told You five years ago. They 'want something off the beaten track...'
So, have the legacy jewelers lost their luster? What kind of legacy should instrusty leaders be leaving to the next generation of jewelers? Here at LITTLE BIRD we are excited to see what 2018 holds for the jewelry industry. Change is always afoot! Read the rest of this fantastic article in AdAge: http://adage.com/article/cmo-strategy/shine-brighter-legacy-jewelers-lost-luster/311649/