You may not know this, but the holidays are the peak season for engagement ring purchases. Maybe it’s the Christmas bonus, maybe it’s looking around at a table of loved ones over a festive dinner, maybe it’s the champagne. Whatever the reason, in the winter a young man’s fancy turns to diamonds.
So what does this mean for you, the wide-eyed chap clutching his credit card in front of the jewelry store? It means that you are buying a ring, a symbol of hope and love and commitment and romance… in the middle of the busiest time of frenzied consumerism all year. Great.
As you can imagine, the odds are pretty low that the jewelry store will put the emotional significance of your purchase above their need to beat last year’s sales numbers for that week. Educate yourself before you walk up to the diamond display case. That can be a tall order in this age of information overload, especially when you are navigating a field with far more advertising than fact, but start with the basics.